In the heart of Riyadh, the monumental Al Faisaliah tower, the first skyscraper in Saudi Arabia. The tower that represents the present and future, the Pasha de Cartier relaunch ceremony took place. Being an Iconic tower on King Fahed Road made it an ideal venue for the event.
The event’s architecture and circulation were mainly inspired by Pasha de Cartier’s famous geometric shapes, the square, and the circle.
The journey took off with an enormous circular arch in the reception area, taking the guests through a reflective square and circle tunnel, leading to the first main area which was the Exhibition.
The next stop was the magical outdoor space, creating a linear connection between the marvelous circular stage and the iconic tower of Faisaliyah.
The Burj was lit in red for the first time in the Kingdom, celebrating the relaunch of Pasha de Cartier.